Case Study

1000+ chatbot conversations in under 2 months generating 40+ leads

Their Goal

Fill Job Openings Through Digital Marketing

Custom Personnel is a staffing agency serving the Northsate region of California.  Custom Personnel wanted to increase leads with the goal of filling more job openings. 

Our Role

How we Helped

aNinja's powerful CRM combines all the business and project management tools you need, while being equipped with a customizable, easy to use interface.

Chatbots can gather lead information, take messages, send follow-up texts and emails, answer basic questions, and more.

Forms allow you to easily collect and automatically integrate lead information straight to your aNinja system so all your lead data is in one place.


In just 10 weeks Custom Personnel’s custom chatbot achieved a conversion rate of over 5%!

Your website acts as a first impression of your company to visitors.  It represents your brand, tells your story, and ideally converts visitors from leads to clients!  So not only should your website look professional, but it needs to have a purpose.  An effective website should tell your visitors what to do next with a specific and clear call to action.  With Custom Personnel, aside from collaborating to build a beautiful, high-quality website, we implemented 2 key features to their website to drive lead generation with their goal of filling more job openings in mind.


Using aNinja’s chatbot playbook builder we implemented a custom chatbot.  The intention of Custom Personnel’s chatbot was to boost lead generation so we programmed the chatbot to collect lead contact information such as name, email, and phone numberSince chatbots are always online Custom Personnel’s chatbot was collecting lead information and automatically sending it to their aNinja database 24/7! Within the first two months of implementing a personalized chatbot, website visitors had over 1,000 conversations with Custom Personnel’s chatbot leading to 47 leads!


Using aNinja’s custom form builder we implemented an Apply Now Form on Custom Personnel’s website that allows visitors to apply immediately to get placed for a job. When visitors download Custom Personnel’s application, upload the completed application and their contact information, they are then automatically entered into Custom Personnel’s aNinja database. Having a form like this embedded on Custom Personnel’s website allows for new leads to be coming in at all times since the form is always available and collecting information on their site. 

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